Kroger Health In-Store Destination
A modular retail destination created to introduce new products and value through clean fixtures, intuitive zoning, and a modern Kroger Health identity.
The Ask
Create a visual direction for an in-store health destination built around Kroger Health’s Food as Medicine mission. The goal was to highlight new products and clear value cues through a clean, modern system that could flex across multiple store footprints. This work was part of a concept-driven RFP.
My Role
Led the visual design exploration for the destination. Developed two colorway options, branded pattern systems, signage concepts, and material cues that aligned with Kroger Health’s wellness-forward positioning. Focused on creating a calm, intuitive experience rooted in whole-food and better-ingredient messaging.
