Mood Packaging
A packaging system built for scalability, industry compliance, and unmistakable branding.
The Ask
Create packaging for MOOD’s new cannabis-infused product formats, extending their existing visual system into canisters, sticks, and pouches. Deliver designs that stay consistent with the brand while adapting to new structures, product categories, and strict cannabis labeling requirements.
My Role
I led the packaging design and explored early logo directions to help evolve the brand’s visual language. I built out the full packaging system across flavors and form factors, balancing hierarchy, legibility, and compliance. Each layout had to work within MOOD’s established look while still feeling fresh for these new product launches. I handled structure-specific layouts, flavor segmentation, and the integration of all THC, dosage, and dietary supplement legal requirements.
