Siggi’s Packaging
Develop packaging ideas for a new yogurt line that strengthens flavor clarity while staying true to Siggi’s clean, minimalistic brand.
The Ask
Siggi’s was developing a new Fruit + Fiber product and needed early packaging explorations that introduced the line in a way that felt fresh, simple, and unmistakably on brand. The goal was to explore visual directions that elevate flavor communication and shelf presence while preserving Siggi’s iconic Scandinavian restraint.
My Role
Lead designer responsible for creating the initial packaging concepts for the new line, including cups and lids. I translated early product positioning into clear design pathways that could guide the team as the product moves toward finalization. I developed four distinct visual directions that balance flavor impact with the simple, honest look Siggi’s is known for. All concepts were expanded across cups and lids to show how each system behaves as a full packaging experience.
