SP Richards Catalog Redesign
A full redesign of the catalog from the ground up; refreshing the covers, rebuilding the layout system, and restructuring the content for clarity and ease of use.
The Ask
Redesign and elevate the entire catalog system with a modern layout and a clearer, more navigable structure.
My Role
This project was a full catalog rebuild! From refreshed covers to a flexible layout system, the entire thing was reengineered for clarity and scale. I analyzed vendor data to determine how product information should be structured, built a visual hierarchy that made shopping simple and intuitive. To support long-term efficiency, I developed templates optimized for our production automation team that integrated into our image and data management systems. The new system not only looks better, it dramatically streamlines future production and customer shopping experience.
